Charities play a crucial role in the political landscape of the UK, especially in filling in the gaps that the government leaves behind. These gaps can range from providing services to vulnerable people to campaigning for social justice and advocating for policy changes.

One of the most important roles that charities play is providing vital services to the most vulnerable members of society. Charities work with groups such as the homeless, the elderly, and those suffering from mental illness to provide essential services such as housing, food, and healthcare. Without these charities, many of these people would fall through the cracks of the social safety net, and the government would struggle to meet the needs of everyone in need.

Corporate sponsorships can be useful for charities because they provide a source of funding that can help support the charity's mission and programs. Additionally, corporate sponsorships can also raise awareness about the charity and its cause, which can lead to increased donations and support from individuals. Additionally, the partnership between the charity and the corporation can also help to enhance the corporation's reputation by association with a reputable charitable organisation and its cause.

One of the key reasons charities are using social media is to find donors and keep them informed. Being active on social media increases the chances of your cause being found by new supporters and keeps existing supporters engaged. This is incredibly important in fundraising, as your donors will know exactly what they’re giving money to.

When creating your content strategy for the year, consider when your Fundraisers are and how best you can use content to support this. Whether it’s interviews with your team or a video highlighting your charity’s origin story, unique content drives engagement, which drives donations.