With a degree in Economics and Econometrics from Manchester University, Rachel is an experienced analyst, econometrician and researcher. With a background in Strategic Planning, Rachel's career has primarily focused on translating research & analysis into tangible bottom-line change within businesses.

Building interactive business models to ensure clients' strategic planning is as informed as it can be, requires:

-an understanding of what the relevant levers are within a business

-the necessary analytical skills to be able to isolate and measure the impact of each lever on a business's KPIs

-the ability to develop intuitive and easy to use models but robust enough to deal with the nuances of today's complex business environment. Whether the focus is multi-channel marketing optimisation, portfolio pricing strategy or any other critical strategic business question.

Steve is a Microsoft Certified SQL Master with over 20 years of experience in the IT sector who specialises in SQL management, design & analysis. After graduating from the University of Manchester with a BSc in Mathematics, Steve specialised in SQL server systems. Since, he has been working primarily as a consultant across various sectors, adapting & modernising company systems in an evolving environment.